Virtual Communities
New level of Socail Networking - network, share and Educate within your communityLooking for a way to connect to your peer group/employees nationaly or even internationally while saving on travel for costly physical meetings? Want instant feedback from your peer group on new product roll-outs or initiatives? These are a few examples of a Virtual Community, an community that never closes, where members of the community visit for educational sessions and social networking etc.
Though the community is opened 365, it will host scheduled, live online events. The time-bound events are used to drive the community audience to a single location. This approach not only provides an audience for the themed event, but it also keeps the members engaged with the community platform.
What are the advantages of the Virtual Community?
Highly Engaging and Interactive: Virtual Communities provide a place where people meet, interact with each other and contribute content through group discussions, blogs and surveys while learning through live and pre-recorded, media-rich, engaging webcasts.
More Information, More Often: Virtual Communities help a business to stay in touch with your peer group (or even with your partners, employees and customers etc.). It is a great event platform for those businesses that experience rapid change in their products or industry, providing a compelling reason for members of the community to return frequently for updated content.
Strategic Marketing Tool: Virtual Communities, already in high use in the consumer market, are now being viewed as a strategic marketing tool for B2B. We do see the interaction between the Social network solution and our Virtual community solution.
Live or On Demand: Existing content can be updated and new content added On Demand by those who own the content. Providing the most current content is why the community members continue to return and engage with the site.
Benefits Of Virtual Communities:
- Provide an area where people with similar interests can network, learn and exchange ideas
- Continuing contact increases awareness and strengthens company and brand loyalty
- Cost-effective platform for marketing messaging
- Easy and cost-effective for community members, which increases participation